It seems people are not particularly nostalgic for the time when they had to stay locked in their homes.
Tl;dr
- Twitch disables the Watch Party feature of Amazon Prime Video.
- This feature was launched in 2019 during the lockdown.
- Attendance has decreased since the end of lockdowns.
- Twitch plans to invest in other features.
End of Watch Party Feature on Twitch
Dear readers, here is news that might sadden those of you who enjoyed immersing with friends in the friendly atmosphere of Watch Parties. Indeed, Twitch, the online streaming platform, a subsidiary of Amazon, has announced the deactivation of the Watch Party feature with Prime Video. This feature will no longer be available starting from April 2nd.
A Feature Appreciated During Lockdown
Introduced as a test phase in 2019, this feature was rolled out to all American users around 2020, more precisely when the world practically stopped due to the COVID-19 pandemic. For some, the lockdown was a particularly challenging period marked by isolation. Hence, they could join Watch Parties that allowed them to “stay together”, despite physical distancing.
Over Time, a Decline in Feature Usage
However, it seems that even habits formed during this historic lockdown are undergoing changes. As gyms and cinemas reopen their doors, the usage of the Watch Party feature has significantly decreased. This was revealed by Twitch in its statement, highlighting a decline in its usage over the years.
New Perspectives for Twitch
In this context, Twitch prefers to focus on innovation dynamics rather than trying to revive this feature. The company is planning to enhance its resources by dedicating itself to other development projects. The upcoming changes could offer users a new experience in the future.