With 800 million monthly users, Telegram is among the most popular messaging apps globally. Its rapid growth is attributed to the appeal of its ‘mini-apps’, attracting millions of new users each day. What could be the secret behind this explosive success?
Tl;dr
- A Telegram “mini-app” is an online application run on the messenger.
- Notcoin and Hamster Kombat are examples of Telegram’s popularity.
- Hamster Kombat has 19 million daily active users and significant growth potential.
- Telegram is gaining popularity for web3 games and the crypto community due to its secure communication and community development capabilities.
Online Games on Telegram: The Power of the Community
It’s no secret that the digital world is constantly evolving, and Telegram is keeping pace. The platform has successfully integrated ‘mini-apps’ that run directly on the messenger. Iconic examples of their popularity are “Notcoin” and “Hamster Kombat”.
A Striking Example: Hamster Kombat
Hamster Kombat, described as a cryptocurrency exchange CEO simulation game, is one of the mini-games that has recently gained popularity, primarily on Telegram and TikTok. According to their spokesperson, the game allows each hamster to experience real-time CEO life. It offers a range of cards representing real challenges faced by CEOs daily.
The popularity of Hamster Kombat is such that the company is currently not spending any marketing budget. The community is so active that it creates content and advertising campaigns on its own.
The Role of Notcoin
The publisher of the game Notcoin, whose tokens were claimed five million times within the first 36 hours of launch, also played a vital role in the success of Hamster Kombat. They showed how a simple “clicker” game can be transformed into a tradable product in the crypto market, further stimulating player interest.
The Future Potential of “Mini-apps” on Telegram
With Telegram becoming a popular platform for web3 games and the crypto community, Hamster Kombat plans to integrate web3 elements into its gameplay in the future.
However, the true key to Telegram’s success in this field may lie in its secure communication capabilities and community development. Crypto projects use this platform to communicate directly with users, make announcements, and discuss important news and updates. On the other hand, mini-apps serve as an effective tool to engage the crypto audience, primarily due to their transparency and user interaction security.